About the Organizer :

Daimler AG is one of the world's most successful automotive companies. With its Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services divisions, the Group is one of the leading global suppliers of premium cars and is the world's largest manufacturer of commercial vehicles over six tons. Daimler Financial Services offers financing, leasing, fleet management, investments, credit card, and insurance brokerage as well as innovative mobility services. The company founders, Gottlieb Daimler, and Carl Benz made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Daimler sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation.

The company's focus, therefore, remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Daimler continues to invest systematically in the development of efficient powertrains – from high-tech combustion engines and hybrid vehicles to all-electric powertrains with battery or fuel cell – with the goal of making locally emission-free driving possible in the long term. The company's efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving, and new mobility concepts. Daimler regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Daimler sells its vehicles and services in nearly every country in the world and has production facilities in Europe, North and South America, Asia and Africa.

 Problem Statement:

You are a student, gamer, developer or designer?

Use this unique chance to present your idea and business case in the field of in-car Gaming. How can we use gaming technologies to make the customer experience inside cars more advanced? What mind-blowing technology will shape the future of in-car entertainment?

Take Part in one of these categories:

  1. Passenger Car: Create the perfect in-car gaming experience in one of our Mercedes-Benz vehicles
  2. Bus: Develop a gaming concept for bus-passengers to allow total immersion while being on a journey
  3. Mobile App: Develop a concept of a gaming app in the context of driving one of the Mercedes-Benz vehicles



  1. 5,000 Euros: Take the chance and win 5,000 Euro including tickets for an ESL tournament for your team
  2. 3,000 Euros: Take the chance and win 3,000 Euro including tickets for an ESL tournament for your team
  3. 2,000 Euros: Take the chance and win 2,000 Euro including tickets for an ESL tournament for your team

March 21, 2019 - May 12, 2019


You can present your concept in the field of multi-player gaming, AR/VR, immersive gaming, streaming, etc.- 

In short: Ignite in-car gaming with us.


 Until May, 16th - 23:59 (GMT+1)

  • Present your project with a maximum of 10 slides. Highlight your initial observation, introduce and detail your project key points and show how it can answer the identified problem.
  • Upload your detailed document in PDF format in your personal space. For this second step, you will be helped by a mentor from partner companies. 
  • The best projects will access the mentoring phase and will be invited to the Final Event.

Mentoring Phase:

Until June, 25th - 23:59 (GMT+1)

  • Features, development stage, customer advantages, business plan. In this phase, you will be working with Daimler mentors to prepare and work together on your project for the final event.

Final Event:

June 26th - 23:59 (GMT+1)

  • The finalists will have to pitch their project in front of the jury and will benefit from great visibility among our top management.
  • You will have to show that your solution is the best!

 Rules and Guidelines:

Requirements of participation:

  • Any person who wants to participate has to be 18years of age or older
  • Students, recently graduated students, gamers, developers as well as designers (“Innovators”) individually or in groups as well as Startups are allowed to register for participation. There is no limitation of participants for the event
  • The size of an innovator’s group is limited to 5 participants each
  • There is no limitation of participants at Startups. However, at the final event, no group (innovator and Startup) is allowed to bring more than 5 people. Innovators can also participate by themselves without a group
  • To register, each applicant mandatorily has to enter information on the online registration website as follows: First- and Surname, date of birth, sex, country, a valid phone number and their nationality. Additionally, student applicants have to name their university and Startups the name of their Startup as well as a valid URL to its homepage
  • Also, each applicant has to enter a valid E-Mail address in order to receive information about the progress of the event, such as confirmation of participation, information about voting results or changes of the event
  • The official language of the event will be English. All ideas, concepts, and results have to be filed in English

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