GetMyUni

 About the Organizer :

Do you know how difficult it is to wait outside a restaurant when you are hungry? The stress; the sheer grit and determination it takes to not break down a door. You are standing outside, and someone is hogging away to glory inside. What rule of land allows that – how unfair! Just because they reached before us?

Well, that frustration is something that we remove! We are dineout.co.in – a table reservation service that enables diners to get tables at their favourite restaurants, along with discounts, cash-backs and much more. You can check us out at dineout.co.in and our app is on dineout.co.in/app

Dineout.co.in is part of Times Internet, and we are based out of Gurgaon, with our operations out of 7 major metros in India.

 Problem Statement:

The Dineout Marketing Challenge is open to students from Mumbai, New Delhi, Bangalore, Chennai, Pune, Hyderabad and Kolkata. The Challenge is divided into 2 rounds. 

Qualifying Round: Suggest Marketing Strategies for Growth 

  • Put yourself in the shoes of a Dineout Marketing Manager and suggest 3 growth hacks/marketing strategies to make the Dineout app viral within your city city (Age Group 24-45) with a cost/benefit analysis of each [3 slides]
  • Suggest a detailed execution plan for each of these 3 strategies and tell us how do you plan to attain disruptive growth [3 slides]

Top 7 teams will receive an INR 20K budget to implement the suggested strategies and show their mettle in the Grand Finale.

The Grand Finale: Attain crazy growth via smart execution 

  • Imagine yourself as a rockstar Marketing Manager with a single mission - Make the Dineout app a known name and the most used table reservation app in your city. No holds barred, this is the time to prove that you are a hustler and can create mayhem if given an opportunity.

 Rewards:

Qualifying Round:

  • Top 7 teams with the best strategies would be allocated a marketing budget of INR 20K each to execute the suggested ideas.

The Grand Finale: 

  • Top 3 teams will win a cash prize of INR 50K, INR 30K, and INR 20K respectively basis performance along with possible Internships/Job Opportunities to join the Dineout Marketing/Strategy/Operations team (CTC 8-15 Lakhs). 

 

 

 Timeline:
Qualifying Round: 12th Aug- 7th Sep
Grand Finale: 12th Sep - 27th Sep

 Deliverables:

Qualifying Round: 

  • The final deliverable will be a 6 slide presentation with 3 growth strategies along with their execution plan. 
  • Feel free to suggest whacky/out of the box ideas which can help achieve the goal.

The Grand Finale:

  • A 5 slide deck exhibiting the awesome growth that you have acheived (please feel free to use photos, videos, screenshots and any other material you may seem appropriate) 

 Rules and Guidelines:

  • Team Guidelines
    One team can have a minimum of two and a maximum of three members. 
  • Submission Guidelines
    The file should be named CityName_TeamMember1FullName_CollegeName and should be emailed to competitions@getmyuni.com before 7th Sep 11:59 PM.
  • Evaluation Guidelines
    Evaluation will be based on Quality of Strategies and Executional Abilities.  

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Connect with Us

 

Contact us at:-  
upneet.grover@getmyuni.com