About the Organizer :

ALD Automotive is a global reference in the financing and management of corporate vehicle fleets.

The car leasing and fleet management arm of the Societe Generale Group, ALD Automotive is committed to constantly innovate and bring the best level of service quality to its clients and drivers providing them with tailor-made solutions, services and products, from standard car leasing to alternative mobility offers (2-wheelers, train, bikes)

With a fleet of over 1.1 million vehicles in 40 countries, ALD Automotive is the second largest player in the fleet management industry, in Europe and worldwide

For more details, please see here : Company Description

 Problem Statement:

The Driver Experience Challenge:

Willing to constantly challenge itself to offer matchless quality of service and innovative solutions, ALD Automotive launches the DRIVER EXPERIENCE CHALLENGE. The goal of this challenge is to create the future best solutions (a new digital application) or services for the connected car of tomorrow and thus to boost the relation between ALD Automotive and its customers.

Your Mission:

Students from various fields - developers, designers, business developers, sales representatives, marketers, etc. - all of you are welcome to join THE DRIVER EXPERIENCE CHALLENGE!

Centered on the customers experience, an innovative service or a new digital application your suggestion should enable the drivers to use it wherever they are and whenever they need it as well as make their mobility as smooth and seamless as possible.

Creating an innovative customer experience should be your priority!

Whether you use open data to gather information or you create an application that works on its own or simply imagine a smart idea, you have to revolutionize the way a driver connects with his/her car and ALD Automotive.

Your goal is to mix, merge, adapt or transform the leasing offer with other services or other solutions, whether they already exist elsewhere or you create/imagine them on your own.

The solution, service or idea you imagine, should thus improve the driver experience in one of three phases of the “customers journey”: before driving, during driving or after driving.


  • Which new innovative services could you propose to help them choose the most adapted offer ? 
  • During the subscription to a leasing offer, which services could you propose to drivers?
  • How could you facilitate the subsricption process with new digital solutions? 

  • How to anticipate any needs and expectations a driver of a leased car may have? What are they? 
  • How to assist drivers? (breakdown cover, accident assistance, maintenance, etc.)
  • How to improve the information exchange between drivers and ALD Automotive? 

  • Which solutions could you propose to customers returning their leased cars? 
  • How could you make this step easier for them?
  • When returning the car, how could you help them during the assessment step? 


3 winners will be declared:

  • 1st Prize : Each member wins a Worlwide Trip worth €4,000 (destinations of your choice)
  • 2nd Prize : Each member wins a Trip worth €2,000 (destination of your choice)
  • 3rd Prize : Each member wins a European trip worth €1,000 (destination of your choice)

11th October 2015 - 15th November 2015


You have the possibility to offer a broad choice of solutions as long as they are designed to improve drivers experience, for example:

  • Web App
  • Mobile App
  • Website
  • Vidéo concept
  • Connected service (able to work with a smartwatch for example)
  • Connected Car
  • Slides presentation

Of course, this list is not exhaustive! Let your imagination run free to set up ambitious, innovative and relevant projects! The teams with the best projects will have the opportunity to present their ideas in front of ALD Automotive teams and perhaps to revolutionize the driver experience!

For more details, please see here : Competition Deliverables

 Rules and Guidelines:


How to participate?

Join the platform and build a multidisciplinary team of two to five members.

We encourage you to build a team bringing together different and complementary backgrounds to develop the best solution! This will give you a broader skill set and help to encourage new ideas.

Who can participate?

The Driver Experience Challenge is open to students from various backgrounds as long as they have ideas to boost the drivers experience :

  • Developers
  • Designers
  • Business developers
  • Sales representatives
  • Marketers, etc.

Selection criteria:

A jury composed of ALD Automotives managers will evaluate the projects with the following criteria:

  • Originality
  • Relevance
  • Feasibility
  • Quality of your presentation

For more details, please see here : Competition Rules

 Other open competitions:

GetMyUni Case Study OPEN

Schneider Go Green 2020

Rewards: Win the trip of a lifetime to Las Vegas!


GetMyUni Case Study CLOSED

AWS Innovate DeepRacer Challenge 2019

Rewards: Win up to $1,250 AWS Credits and a trip to re:Invent in Las Vegas


GetMyUni Case Study CLOSED

HERE Mapathon: Map Your World

Rewards: Win up to $10,000 US!


GetMyUni Case Study CLOSED

Reinvent Fashion with H&M Foundation\'s "Global Change Award"

Rewards: Winners will share a grant of 1 million euro


Connect with Us


Contact us at:-